10 Best Tips If You’re Buying Life Insurance For The First Time

10 Best Tips If You’re Buying Life Insurance For The First Time

Life may be like a box of chocolates. But buying life insurance is more like ordering coffee at Starbucks, says Faisa Stafford, CEO and president of Life Happens, an industry-funded nonprofit that educates consumers about insurance. There are so many options that it’s hard to know what to get. “It can be extremely confusing,” she says.

In fact, confusion over how much and what type of life insurance to buy is one of the top reasons people give for not having life insurance, according to a survey by Life Happens and LIMRA for the annual Insurance Barometer Study. But the COVID-19 pandemic has been a wake-up call for many Americans and has prompted some to buy life insurance for the first time, according to a separate Life Happens survey.

If you’re considering buying life insurance but are confused, these 10 tips will help.

Tip No. 1: Assess Your Current Financial Situation

You need a true picture of your financial health before you can figure out what type of life insurance you need and how much, Stafford says.

Consider what you have in place to support loved ones who depend on you financially. This would include an emergency fund, retirement savings and any life insurance coverage through work. You might find that you’re not as prepared for the unexpected as you thought.

Tip No. 2: Know How Much Coverage You Need

Typically, people underestimate how much life insurance they need, says Adam Winslow, CEO of Life Insurance at AIG Life & Retirement. They tend to think only about how much would be needed to pay off their major debt, such as a mortgage. However, they should consider how much more would be needed to help a spouse or partner pay bills, support children, pay for college tuition or cover any other long-term needs, he says.

Tip No. 3: Know the Difference Between Term Life and Permanent Life Insurance

Life insurance buyers often think about term life vs. whole life insurance. A term life policy will provide coverage for a certain period of time—typically 10, 15, 20 or 30 years. It can be an affordable way to get coverage until you reach a certain financial milestone, such as paying off your mortgage or putting your kids through college.

Tip No. 4: Understand What Affects Your Life Insurance Rate

The two key factors life insurance companies consider when determining the rate you pay for coverage are health and age. The younger you are when you buy life insurance, the cheaper it tends to be, Winslow says. That’s because you tend to be healthier when you’re younger, and therefore less risky to insure.

Tip No. 5: Shop Around for the Best Rate

Many insurers make it easy to get quotes online. Because rates can vary, you should get quotes from several companies to help you decide which company to apply to for coverage. You also could work with an independent insurance agent who works with several insurance companies and can help you find the best coverage at the best price.

Tip No. 6: Don’t Just Focus on Premium

The rate you pay for life insurance is important because you want to ensure the premium fits in your budget. After all, a policy won’t do you any good if you can’t afford to pay the premiums. However, price shouldn’t be the only factor you consider.

If you’re buying a cash value life insurance policy, the policy’s internal costs can be just as important as the premium you pay. If you’re looking at indexed universal life insurance, pay special attention to guaranteed vs. non-guaranteed parts of the policy illustration. Consumer advocates have concerns about dishonest sales practices for indexed universal life insurance.

Tip No. 7: Prepare to Answer Lots of Questions When Applying

The quote you get from an insurer typically is just an estimate of what your premium will be. To get a policy, you’ll have to fill out a lengthy application. You’ll be asked questions about your age, weight, personal medical history and mental health, family medical history and tobacco use.

Tip No. 8: Be Truthful on the Application

Be careful not to omit or obscure any information on your life insurance application. Winslow says it’s very important to be truthful because insurance companies use third party sources to validate the information you provide.

Tip No. 9: The Process Doesn’t Have to Be Painful

You don’t necessarily have to be poked and prodded during the application process. More and more insurers have been shifting to options for no-exam life insurance, Stafford says. Instead, they rely on third-party resources to verify the information applicants provide and data modeling to determine their risk class.

Tip No. 10: Lock in Temporary Coverage

If the underwriting process will take a few weeks or more for the policy you’re buying, you can usually lock in temporary coverage by attaching a check with your first premium payment to your application. This gives you coverage, and peace of mind, while you wait for the application to be processed. Ask your life insurance agent about this option.


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