A poster outside an IKEA store in Bahrain has left netizens in splits after a ‘translation gaffe’ in its advertisement took social media by storm.
- Trending Desk
- Last Updated: August 22, 2020, 5:16 PM IST
If you have ever been associated with a translation job or studied any part of it, you would know that often the meaning of the words often gets lost in translation.
If you would have used translation apps, you might have faced a similar problem, with the apps often confusing the words and their meanings. However, how lazy can you imagine someone to be who is given the job of translation for a company like IKEA?
The IKEA Bahrain shop has given netizens a good laugh after leaving a funny Arabic translation of their tagline on the main office board. The tagline, which is to create your perfect night’s sleep, had to be translated into Arabic. However, the translation reads, “Same text but in Arabic.”
A twitter user shared the picture online, writing, “Ikeaaaaa what are you doing??? P.S the Arabic copy says, “Same text but in Arabic.”
She added, “For those getting confused, I am talking about the Arabic copy under, ‘Create your perfect night’s sleep’ and not the copy under ‘IKEA’.”
For those getting confused, I am talking about the Arabic copy under, ‘Create your perfect night’s sleep’ and not the copy under ‘IKEA’ ,😂😂😂
— Sneha (@FlirtingKaapi) August 20, 2020
However, IKEA Bahrain was smart enough to change their mistake into a smart marketing gimmick. They added another text beneath, writing, “This is what happens when u don’t get enough sleep… enjoy perfect night sleep”
Netizens couldn’t stop lauding the company for their exceptionally smart comeback. A user wrote, “IKEA Bahrain fixed it… Dumb mistake turned into a genius marketing opportunity. Well played.”
Would have been a nice idea if this was planned with a bit better execution!
— Sultan K. (@khan_s90) August 20, 2020
Here’s what others had to add:
Thank you IKEA Bahrain for this quality content that 2020 neededExample 1: A hilarious gaffe in which the Arabic translation says “Write the same thing but in Arabic”Example 2: Addition to Arabic translation that reads “This is what happens when you don’t sleep well”BRAVO pic.twitter.com/dXRuJGYH0O
— Ashleigh Stewart (@Ash_Stewart_) August 20, 2020
Sweet intentional marketing!
— Himanshu Khanna (@SparklinGuy) August 20, 2020
If @IKEAUSANews was smart I would run with it and have fun with a whole social/digital campaign.
— Deadra Rahaman (@DeadraRahaman) August 20, 2020
What do you think? A marketing move for the ages or just a mistake that needs to be shown as a perfect move?
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